Restaurant industry is a profitable and popular industry in Sri Lanka, Have you ever used 'Google' to find the list of good restaurants in Colombo city ?? Just imagine how many restaurant names would come up in that list ?? So thought of a new concept which could be helpful to enhance their businesses and Marketing strategies for those who are in the restaurant industry.
Concept is called as "Food" Challenge, "Food" can be replaced by a relevant word to your restaurant. Ex - Pizza Challenge, Burger Challenge, Poori Challenge, Ice Coffee Challenge etc.
Requirements
- Restaurant(Obviously) - 2 or more tables (Better if these tables are reserved only for the "Food" Challenge.)
- Facebook fan page - Social media communication and to host the dedicated Facebook Application
- Dedicated Facebook Application - "Food" Challenge Registration and winner details
Project Concept
Introduce your new food item/Create awareness of your Restaurant's name with a පට්ට idea. "Food" Challenge will be a special game concept for all the food lovers/customers around the city and they will compete each other to win the "Food" Challenge Title of your Restaurant.
The game goes like this, Customers will be asked to eat one of your food items for a given time (10 mins). Two customers or more will start eating your food item at the same time and at the end of the given time(10 mins), Customer who finishes eating your food item most will be chosen as the winner.
"Food" Challenge will be held on everyday at the restaurant from 5.00 pm to 7.00 pm only. Limited number of participants are allowed to play the "Food" Challenge and all of them will have to register through the dedicated Facebook Application.
Ex - Three Players per game, 12 mins per game (Approximately) , 10 games per day
Only 30 players can play the game and players will be chosen on first come first serve basis via the Facebook Application.
Each player must pay a entry fee of Rs.1000 to complete the registration. Entry fee can be payed at the restaurant before the game starts.
"Food" Challenge results will be updated to the Facebook Application and customers will get the option to share their achievements on Facebook as well.
At the end of every game, A winner will be selected and promoted to the next stage.
Ex - As per the above example, If 10 games per day, 10 winners per day will be selected.
Stage two
Winners of the stage one will compete against each other in this stage. Same as the stage one players will have to eat the food item at a given time. Unlike the stage one, in this stage players will get an achievement score for the number of food items they eat. Their Achievement scores will be posted in the Facebook Application and Top five players will be selected to play in the finals.
Note - A measurable food item will be ideal for this stage.
Finals
Same as the stage one finalists will compete each other at the same time and the player who finishes the most number of food items will be the winner of "Food" Challenge Contest
Revenue Calculation
Ex -
30 players per day = Rs. 30 000.00
per week (Rs. 30 000.00 * 7) = Rs. 210 000.00
per month (Rs. 210 000.00 * 4) = Rs. 840 000.00
Special Marketing Strategies
- Would be the 1st Sri Lankan Food Contest + Social Media
- Good Budget on social media campaigns would bring you more players
- Capture photographs of every game and upload to the Fan page and create fan/customer interaction
- Video some of the funny/celebrating/precious moments and upload through your youtube channel
- By selecting the time 5 pm - 7 pm you can target the office crowd directly
- Make it a competition at the beginning by selecting limited number of player per day
- Brand your restaurant with the competition details
- Use Digital Clocks for the count down
- Offer special discounts for the players/visitors at the competition time period.
